The real challenge was managing the economics while bootstrapping the business without investors. Figuring out how much to invest in marketing versus distribution and how to approach retailers without overspending. Balancing growth with limited resources forced me to prioritize, experiment and get creative with every dollar.
The story of the discovery will be featured on BBC Two's Digging for Britain on 14 January at 21:00 GMT, or on BBC iPlayer.
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Detect Plagiarism.
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